Wacoal – Fit For The Cure X Comfort

Posted In: Campaigns | Collabs & Ads

Breast health & breast cancer awareness is really important to me. That’s why I’m extremely excited and proud to partner up with Wacoal this month for their #FitfortheCure program. Not only do their bras give you flawless comfort, but they support a great cause.

Understanding the real needs of real women and never compromising on standards has been at Wacoal’s core since inception. Through relentless dedication to their craft, established in Japan and refined over decades in the US, Wacoal has proven itself an industry leader time and time again.

Wacoal prides themselves in having mastered the complexities of the intimate industry. Supporting women is woven into the fabric of the brand’s DNA. From the meticulous production process to the devotion of their fit consultants, every phase of the Wacoal experience is a testament of their commitment to craftsmanship, quality, fit, service and philanthropy.

Giving back to society is a major part of Wacoal’s philosophy, and an important factor in the growth of the brand. They expanded their breast cancer initiative in 2001 with the launch of Fit for the Cure. Breast Cancer Awareness affects women and their families everyday. Fit for the Cure is a great opportunity to support an important cause and discover a perfectly fitting bra.

Now in its 19th year, Fit for the Cure stages bra fit events with Wacoal’s knowledgeable and dedicated specialists. While no purchase is necessary, Wacoal donates $2 to SusanG. Women for every woman who participates in a fitting, and an additional $2 for every bra or shape wear piece purchased at these events.

Not sure if you’re wearing the right bra size? Well, you’re probably not. 8 out of 10 women are wearing the wrong size. After getting pregnant and giving birth to my son, my breast size changed. I wasn’t so confident with the size I was wearing anymore and an amazing Wacoal fit specialist helped me find the perfect size and fit. The Flawless Comfort bras and panties provide a sleek look, embodying the essence of comfort. Giving me the confidence I need when stepping out the house.

The Flawless Comfort T-shirt Bra is the perfect piece for basically any top. I can wear this bra from day to night, work to play, with any style. I linked what I was wearing below along with some of my other favorites from Wacoal.

Enjoy Xx

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